Name
Interview: Understanding demand in a fast paced, digital and customer-first environment (ON-DEMAND)
Date & Time
Thursday, July 29, 2021, 1:00 PM - 1:30 PM
Maria Villablanca Stephan Gotthardt
Description

Customer Centricity is a term often used within the supply chain but it is not immediately clear what exactly it means and how it can be achieved. A fundamental first step towards making your supply chain more customer centric is to place consumer demand at the heart of activities and build outwards from that point. However, this is fraught with difficulty and some danger given that predicting demand involves a certain amount of guesswork and can never be fully accurate. In this session, Stephan Gotthardt, Senior Vice President Europe Supply Chain, Teva Pharmaceuticals joins Maria Villablanca, CEO & Co-founder at Future Insights Network to discuss how a clear Demand picture can be the foundation of your customer centric supply chain and how to get there.