A key challenge faced by global supply chain and planning leaders in multinational organisations is how to leverage demand sensing at scale and have regional planning teams operating from systems that offer a single version of the truth. Standardisation of data and reporting methods leads to dramatically enhanced supply chain visibility and real time analytical capabilities. Demand Sensing technologies offer leaders the opportunity to standardise planning systems and radically optimise forecasting. Companies are gradually moving towards algorithm led statistical forecasting models and planning but a key challenge remains in how to scale adoption across global organisations in which teams are at different levels of digital maturity and operating with differing demand drivers data inputs. In this session we will explore what are the key roadblocks that need to be overcome when taking the first steps towards developing a Demand Sensing Strategy