Full Name
Roddy Martin
Job Title
Chief Digital Transformation Officer
Speaker Bio
As Chief Digital Strategist at TraceLink, Roddy Martin is responsible for guiding TraceLink’s business transformation initiatives through his expertise and insight into change management and end-to-end digital supply chain strategy. As a recognized industry thought leader and influencer, Martin has over 36 years of experience in advising organizations on implementing end-to-end business operating models in their supply chains, through digital transformation, segmentation and change management. Prior to joining TraceLink, Martin was Vice President for Oracle, Executive at SAB Miller, SVP at AMR Research/Gartner, Partner at Accenture, and SVP at CCI.

Roddy brings more than 35 years of practical and leadership experience in engineering, manufacturing, supply chain, technology, transformation change leadership, and strategy consulting. He works closely with senior global leaders and executives from multiple industry verticals and has detailed experience in the transformation of healthcare and consumer products value chains from point of sale, to the supply network and manufacturing. At AMR Research, Roddy was instrumental in bringing and translating Demand-Driven Value Network and Demand-Driven Manufacturing research and best practices to the industry. Roddy has advised and coached leaders as a trusted advisor on business strategy, transformation, and technology best practices and works closely with consumer products, life sciences, high-tech, and chemical industries formulating thought-leading perspectives on market-driven transformation and change leadership. He is internationally recognized as a thought leader and regularly presents at high-profile global speaking events. Roddy was recognized as a Research Fellow at Gartner / AMR Research and acknowledged for his transformation leadership role at SAB Miller.
Roddy Martin