Swaminathan is a supply chain specialist in the apparel- retail industry with experience from fabric weaving to retail management. He is one of the key leaders who created supply chain as a competitive advantage for Madura fashion and retail.

Prior to the current role, he headed the supply chain, sourcing and manufcaturing for Madura Fashion and Lifestyle for 5 years. He also headed the contract export business and was responsible for turning around the business within a short span of 3 years. During his tenure, he has set up many world-class manufacturing facilities in and around Bangalore.

He joined the company as a management trainee in the year 1993 in the fabric division before moving to the apparel business. He has held various roles in Manufacturing, Sourcing and Supply Chain in the past 2 decades. He has been leading the implementation of Theory of constraint based supply chain solution, which is helping the company achieve strong performance in retail.